By Eric Chemi
Businessweek.com | February 3, 2014
With Super Bowl ad rates averaging $4 million per 30 seconds, total spending for commercials during this year’s game approached $300 million.
Here’s the problem: Most of those commercials have already been forgotten. A survey of audience respondents, performed exclusively for Bloomberg Businessweek by marketing-research firm Db5, suggests they remembered less than 10 percent of Sunday’s commercials.
Despite what some so-called expert panels say about why certain ads are more successful than others, it’s likely those results are too biased or subjective to tell us which ads were truly memorable. Db5 surveyed 504 people who watched the game in its entirety, and the results are surprising.
To read the entire article click here: http://www.businessweek.com/articles/2014-02-03/hey-super-bowl-sponsors-your-ads-are-already-forgotten