Why Verizon’s huge smartphone deal with the NFL isn’t a clipping penalty against TV networks

Sports and Society Administrator June 11, 2013 0
Why Verizon’s huge smartphone deal with the NFL isn’t a clipping penalty against TV networks

By: Dan Orlando
New York Business Journal | June 7, 2013

The new football streaming rights seem to be a big change in landscape. However, it may not be as drastic a move as some think.

“Don’t cry for the TV networks that make the National Football League rich. The new Verizon smartphone deal that makes the NFL even richer won’t come at the expense of the traditional media partners who were there first, several experts told me this week.
On Wednesday, it was reported that Verizon will pay $1 billion over the next four years for the right to expand its rights to NFL content. The new deal will allow Verizon Wireless customers to stream all home market games through their smartphone as well as all prime-time games, which have been available through the carrier since 2010.”

To read the entire article click here: http://www.bizjournals.com/newyork/news/2013/06/07/tv-networks-should-not-feel-shorted-by.html

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