By Robert Lipsyte
ESPN.com | August 25, 2013
“So what’s more damaging to a corporate image: to be considered sloppy, naïve or compromised? Or all three? You get to pick in the wake of ESPN’s announcement Thursday that it was removing its brand from an upcoming two-part documentary by PBS’s “Frontline” that “reveals the hidden story of the NFL and brain injuries” (or so it claims in a controversial trailer).
The ESPN action drew immediate media and mailbag accusations that the NFL had pressured the network into severing ties to the PBS films. I thought the best and briefest characterization came from Ombuddy Philip Berenbroick of Arlington, Va., who saw ESPN’s decision as an example of “the dueling journalism and profit motives [via protecting valued partners] at the network.”
To read the entire article click here: http://espn.go.com/blog/ombudsman/post/_/id/96/was-espn-sloppy-naive-or-compromised