The Global Dominance of ESPN

Sports and Society Administrator August 21, 2013 0
The Global Dominance of ESPN

DEREK THOMPSON
Theatlantic.com | AUG 14 2013

“We’re not looking for niche audiences,” Skipper told me. Instead, ESPN’s flagship channel seeks to maximize the odds that whenever a middle-American male tunes in, he’ll see either a major sport, or coverage of a major story line on one of ESPN’s rapidly multiplying talk shows. Once the network put this strategy in place, Artie Bulgrin told me, ratings “started to change rather dramatically.”

To read the entire article click here: http://www.theatlantic.com/magazine/archive/2013/09/the-most-valuable-network/309433/2/

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